13 Sep Options for Live Streaming Government Meetings
If you’re reading this post, you have already thought about live streaming and how to use it in your organization. In case you’re still on the fence, there are many compelling reasons to add live streaming now. Though it’s currently a $30 billion industry, it’s projected to more than double to $70 billion in 5 years. That’s a trend you don’t want to miss out on.
So, the next question is should you stream to public platforms like YouTube and Facebook, or to your own website? Let’s look at the pros and cons of each.
First, a little background. When Facebook introduced Facebook Live in April 2016, they quickly discovered that users spend 3x more time watching live video than any other form of content. YouTube’s views for live videos increased 80% in 2016 and has continued to grow, surpassing Facebook Live. So, it’s clear that live streaming is powerful and reaches a large audience.
So why not just stream to Facebook and YouTube? Well, even with billions of users, not everyone has a Facebook account. Without an account, a constituent would not be able to view your meeting on Facebook. As for YouTube, who knows what potentially inappropriate content might popup on the page while you’re live streaming your meeting? when you stream to a public platform, you have no control over what else shows up on the page while your meeting is being broadcast.
You can eliminate these issues by live streaming to your own website, customized with your logo and other elements such as a Google calendar, Twitter feed, etc. By streaming to your own website, you can control the content with no third party ads or inappropriate content. Your viewers don’t need an account, they don’t need to download anything or register anywhere. They just need a connection to the internet and any web-enabled device: computer, smartphone or tablet.